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Hyundai UK unveils new car dealership identity


Hyundai Motor UK has revealed its new dealership identity, which will roll out across its car dealer network in the next few years.

14 dealerships have already implemented the new look with the entire dealer network to complete the transformation by the end of 2017. Worldwide, Hyundai Motor expects all 6,000 dealerships to feature the new identity by 2018.

The new identity, referred to as the ‘Global Dealership Space Identity’(GDSI), combines new exterior signage, space, modern furnishings and the latest technology to help enhance the customer experience.

Vantage Hyundai Stockport is the most recent dealership to get the makeover – centre principal Paul Sharp said: “We are extremely proud of the new look GDSI appearance which we have unveiled at Vantage Stockport.

“The new appearance exemplifies the quality and professionalism which we aim to deliver for all of our customers, and takes the Hyundai experience to a new level.”

President and chief executive at Hyundai Motor UK Tony Whitehorn said: “With new-look GDSI dealerships, Hyundai will not only offer customers a space where they buy or service their vehicle, but also a space to personally experience the Hyundai brand. Warm, modern and premium, the new look provides a strong foundation for delivering industry leading customer service as we work towards future sales growth in the UK.”

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  • Pa Broon - 05/02/2015 13:38

    The Brown looks Terrible I saw a backdrop for a sales vehicle in one on their showrooms and it looked like it had been painted in mud.

    • Peter - 05/02/2015 15:33

      Very uninspiring image which I suppose reflects their model lineup.