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Kia appoints Bluesky Interactive to ehance website used car locator

Kia Motors UK has appointed Bluesky Interactive as lead agency to enhance the useability of its used car locator with the aim of making it more customer focused.

The next version of the used car locator is due to be re-launched in the Spring.

Key changes to the locator will include improvements to functionality for all users from laptop, desktop as well as tablet or mobile devices.

Brighter, defined images as well as further enhancements such as live chat, integrating used car videos and finance options will be rolled out from launch.

David McCluskey, national used vehicles sales and remarketing manager at Kia, said "The additional functionality across all devices will definitely aid customers that are looking to buy a used Kia. The used car locator is another string in our bow that enhances our award winning Kia used approved programme."

First launched in 2003 Kia's online used car locator has had more than five million visits in the last three years.

>> Kia's used car locator

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