AM Online

Leading figure in global brand marketing to speak at next AM car dealer boss event

A leading figure in the development strategies and marketing campaigns for the likes of Dove, Ford, Vauxhall, Cadbury, Halls, Cote d’Or and Milka is the next guest speaker at the networking club for senior dealer group bosses.

Daryl Fielding (pictured) helped to write the rulebook for purpose branding was featured twice on the Oprah Winfrey Show - and has had a career spanning manufacturing, media owners and agencies, and FMCG.

Currently the director of brand marketing at Vodafone, she aims to bring her experience of brands that inspire personal connections to the tech world.

She moved to the telecoms giant after serving as vice-president marketing for Kraft Europe, with responsibility for leading global brand strategies for brands worth over $9 billion, including Cadbury’s Dairy Milk, Milka, Halls, Lu, Tassimo, Cote d’Or and Trident.

Prior to joining Kraft, Fielding was commercial director of The Independent and The Independent on Sunday.

During her advertising career, which included top agencies such as Ogilvy, DDB and Lowe, one highlight was helping Tony Blair to victory by leading all the advertising communications for the Labour Party in the 1997 General Election.

Fielding has overseen huge global launches and rebrandings and at Kraft, was involved in the strategic and business shifts their high-profile takeover of Cadbury engendered.

She looks at a brand as an idea and a culture that flows through a business, not just a marketing exercise. She views how a brand operates within a business as well as how it’s seen outside. Fielding is a Fellow of the Marketing Society and is currently writing a book on diversity, Corporate

The AM Executive Breakfast Club meeting is on May 15 at Simpson's in the Strand, London.

Please note: Attendance is exclusively for senior franchised dealer group executives. To attend email

Click here for talent & people best practice and procurement insight

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment


No comments have been made yet.