Arnold Clark-owned Midwest Motor Factors and Monmore Auto Parts has started up a promotional campaign to provide snacks and soft drinks to businesses that buy parts at certain times of the day.
The promotion aims to boost business in Q4 to independent garages.
All orders placed with Midwest Motor Factors and Monmore Auto Parts between 8:30 and 9:30am will receive a free snack pack including chocolate, crisps and Pepsi. Likewise, in the afternoon, customers can receive a four pack of soft drinks with all orders placed between 4:30 and 5:30pm.
Paul Yardley, Midwest Motor Factors area factor manager, said: “A motor factor can’t wait for the phone to ring.
“You have to be active and continually excite and incentivise garages, which is just what Midwest is doing in the run up to Christmas. We’re working hard to support our existing customers with growing their business but also keeping them up to date with the latest news and products that can prove very beneficial to them.”
Midwest Motor Factors started in 1980 in Willenhall and following a period of growth added sites in Brownhills and West Bromwich. Today, the motor factor operates out of six branches across the West Midlands.
The company employs 80 staff and has more than 40 vans.
Arnold Clark acquired Midwest Motor Factors in June this year.