Seat has appointed Lucas Casasnovas as its new head of urban mobility, with responsibility for all projects related to urban mobility.
Prior to taking on his new role, Casasnovas was Seat's global director of product marketing. He will now report to vice-president for sales and marketing and Cupra CEO Wayne Griffiths.
Griffiths, said: “Urban mobility is changing, and our role at Seat is to adapt our business and offer new solutions for the cities of today.
“Casasnovas will have the goal of consolidating projects currently in progress and boost future strategy regarding new mobility trends.”
He has previously worked for Roland Berger and VW Group, in both Spain and Germany.
In recent years, Casasnovas has been helping to redefine the company’s product portfolio to develop it to new trends in mobility and micromobility.
Its urban mobility strategy includes the Seat Minimó concept car, which was presented at Mobile World Congress earlier this year, and the Seat eXS Kickscooter powered by Segway, which was led by Casasnovas.
Some of its mobility solutions will be presented on November 19 during the Smart City Expo World Congress in Barcelona.
Casasnovas has a degree in Industrial Engineering from the Polytechnic University of Catalonia (UPC) and has an Executive MBA from IESE.
He brings nearly 25 years of automotive experience to the role, after starting as a trainee engineer at Seat in 1996.