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Formula E motorsport hoped to boost Jaguar's technology credentials

Jaguar Land Rover is reportedly about to announced a return to motorsport and sign up for the all-electric Formula E series.

It sees the Formula E series as an opportunity to step up its efforts in hybrid and pure electric vehicle technologies, according to a Financial Times report.

As well as demonstrating its technology credentials, motorsport provides a new brand marketing platform globally, which the carmaker has not utilised since it exited Formula One in 2004 when then owner Ford sold the team to Red Bull Racing.

The FT cites people familiar with the matter as saying its team in the Formula E championship will operate under the Jaguar brand, but will work with Williams Advanced Engineering, the development arm of the Formula One business.

Williams Advanced Engineering has already worked with Jaguar on its C-X75 hybrid supercar concept which was revealed in 2010 and features in the latest James Bond film, Spectre.

 

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