General Motors has launched a car-sharing service under the brand Maven.
However a spokesman for GMUK told AM it is a US-focused initiative and there is no plan to bring it to Europe, where Opel is already trialling a peer-to-peer car sharing operation through CarUnity in Frankfurt and Berlin.
GM says Maven’s mission is to give customers access to highly personalized, on-demand mobility services.
The global Maven team includes more than 40 dedicated employees from the connected car technology industry as well as ride- and car-sharing professionals from Google, Zipcar and Sidecar.
“GM is at the forefront of redefining the future of personal mobility,” said GM president Dan Ammann.
“With the launch of our car-sharing service through Maven, the strategic alliance with ride-sharing company Lyft, and building on our decades of leadership in vehicle connectivity through OnStar, we are uniquely positioned to provide the high level of personalized mobility services our customers expect today and in the future.”
Starting this week, Maven is expanding its offerings in multiple cities and communities across the US.
“Maven provides on-demand access, choice and ease of use. The right vehicle and right mobility service for the right trip at the right time.” said Julia Steyn, GM vice president, Urban Mobility Programs.
“With more than 25 million customers around the world projected to use some form of shared mobility by 2020, Maven is a key element of our strategy to changing ownership models in the automotive industry.”