Nissan has announced a new digital-first shared car ownership service which it claims will “transform the traditional car sharing industry”.
Revealed by Nissan chairman and chief executive Carlos Ghosn at the Web Summit in Lisbon, Portugal, Nissan Intelligent Get & Go Micra will give people the possibility to part-own a brand new Nissan Micra.
The manufacturer plans to use online social networking to profile-match consumers to form next-generation car sharing communities, pairing-up compatible owners with complementary driving needs.
Monthly invoicing will be based on a participant’s use of the scheme’s Nissan Micra Acenta 0.9O MT models and will include insurance, servicing, access to the online matching tool, smartphone app and in-car technology.
Communities will need to agree upon an annual mileage limit of 15,000 km.
Commenting on the launch, Mr Ghosn said: “We are moving toward a future where car usage may be more flexible, social and shared.
“At Nissan, we’re pioneering new ways to allow drivers to enjoy the freedom and financial benefits of shared car ownership. And there is no better vehicle to launch this program than the all-new Micra, which embodies the vision of Nissan Intelligent Mobility.”
Nissan’s new service is borne out of Nissan’s Intelligent Mobility vision, which provides a framework for how cars are powered, driven, and integrated into society.
With the proliferation of the shared economy model, which impacts everything from cars to food to homes, today’s announcement is a step towards realising this Intelligent Mobility goal.