Motorists have shown uncertainty about the transformation of car makers into tech companies and dealers could be left to explain their franchised partners’ ‘surveillance capitalism’, it has been claimed.
New research shared with AM has revealed that 75% of car buyers do not want any kind of monitoring device in their car, despite an acceleration of manufacturer’s efforts to exploit ‘surveillance capitalism’ through connected cars.
A new type of customer has emerged, the super-savvy, super-confident. These are the people buying pure electric vehicles (EV) during a pandemic, giving double digit growth in a market which is otherwise hardly moving.
PSA Group has launched the car sharing element of its Free2Move connected car initiative in the brand’s Paris heartland – providing access to a fleet of 550 electric Peugeot i0n and Citroën C-Zéro EVs.
Seat’s recent decision to limit options for dealers to upsell optional extras on its range is an interesting one; mainly as it is seemingly flying in the face of current personalisation trends when it comes to the in-car experience.
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