A new type of customer has emerged, the super-savvy, super-confident. These are the people buying pure electric vehicles (EV) during a pandemic, giving double digit growth in a market which is otherwise hardly moving.
PSA Group has launched the car sharing element of its Free2Move connected car initiative in the brand’s Paris heartland – providing access to a fleet of 550 electric Peugeot i0n and Citroën C-Zéro EVs.
Seat’s recent decision to limit options for dealers to upsell optional extras on its range is an interesting one; mainly as it is seemingly flying in the face of current personalisation trends when it comes to the in-car experience.
Car manufacturers are set to shift their focus from selling vehicles to creating new revenues streams through a more digital, customer centric business model as vehicle ownership falls by up to 50% in the next decade, according to figures compiled by Deloitte.
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