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Volvo’s Polestar performance add-ons reach 100,000 global sales

Polestar, the aftermarket performance brand of Volvo Cars, has reached a milestone of 100,000 powertrain optimisations for Volvo cars around the globe since its introduction.

The company provides dealer-fit performance parts to increase the power, handling and appearance of Volvo models. Products can be purchased alongside new models or as retrofits for older cars,

The milestone is reached as sales of remaps hit an all-time high in the first five months of 2017 with more than 12,000 cars optimised - a growth of more than 30% compared to last year.

Volvo says high demand on the latest generation Polestar optimisations for the brands Drive-E powertrain is a key factor to the increase, with the all-new Volvo XC60 set to be included in the optimisation range from July.

“This is an important milestone for Polestar and proof of the increasing demand from performance-oriented Volvo customers around the world,” said Johan Lindqvist, head of global sales at Polestar.

The most popular Volvo model for optimisation is the XC60, closely followed by the XC90 and V60, with China, Sweden and the United States as the top three markets in terms of sales volumes.

The latest generation Polestar optimisation affects five key areas of the powertrain in standard Volvo road cars, including engine performance, throttle response, gearshift speed, gear hold functionality and off-throttle response. The changes are made to increase driving pleasure and performance, based on learnings from thousands of laps on racing circuits all over the world by Cyan Racing, the motorsport partner of Polestar.

All changes of the Polestar Optimisation are made with certified emissions, fuel consumption, service intervals and Volvo warranties unchanged.

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