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Dacia celebrates record-breaking 5 million vehicles sold since 2004

Dacia Sandero

Dacia is celebrating a new sales record of 5 million vehicles sold since 2004, with Sandero as its European best-seller.

Sales rose by 12% in 2017 to 655,000 units and 25 Dacia countries achieved volume or market share records in 2017.

In less than 15 years the brand has gone from a single model to a range of six cars, with Sandero becoming the number one best-selling retail car in Europe. Overall, more than 120,000 Dacias have been sold in the UK since 2013.

Dacia’s sales and marketing director François Mariotte said: "Dacia fits perfectly into new consumption patterns where customers decide to buy ‘less but better’.

“They are choosing more durable, quality goods, paid for at the right price and without sacrificing comfort or aesthetics.

"This is a major trend that can be observed in other sectors such as furniture, air transport and clothing. Dacia is the only car manufacturer to respond to this trend”.

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