Mercedes-Benz has opened a pop-up store in London’s Westfield shopping centre, to showcase the new A-Class.
A number of models will be showcased in the temporary store, giving the brand a chance to interact with a range of new and existing customers and arrange test drives.
The Westfield pop-up store is a joint project between Mercedes-Benz Cars UK and Mercedes-Benz Retail Group, open between now and July 4.
More than one million people have visited Mercedes-Benz pop-ups, since the first was opened in 2015.
Existing car brands at the Westfield site include Seat and Tesla. A number of other manufacturers have previously set up temporary spaces at the shopping centre, such as Dacia, Citroen and Jaguar Land Rover.
The shop will launch with an Approved Used C-Class Cabriolet and smart fortwo cabrio before a Mercedes-AMG takeover happens in mid-June.
Motorsport fans can try out a Mercedes-AMG Petronas Motorsport Formula One simulator and compete for the best lap time. A wide range of merchandise is available for purchase including Mercedes-AMG Petronas Motorsport 2018 Team wear. There will also be a dedicated kid’s zone with children’s clothing, drawing station and Mercedes-AMG GT ride-ons.