New name for Robins & Day as Stellantis rebrands retail division

Stellantis is rebranding its retail division across Europe and Morocco as Stellantis &You, Sales and Services, following the merger of PSA Retail with Motor Village.

The new name brings together 11,300 collaborators in 12 countries under one single banner.

Robins & Day, the manufacturer-owned retail group, will be be-branded as Robins & Day by Stellantis &You UK. It currently operates 30 UK locations representing Peugeot, Citroen, DS Automobiles, Vauxhall and Distrigo.

There will be a transition period as the group prepares to add all of the Stellantis brands to its portfolio.

James Weston, Robins & Day chief executive, said: “Robins & Day has a rich heritage in the UK with over 100 years history. We pride ourselves on providing excellent customer experience and working hard to anticipate customer needs. The use of &You encapsulates this and also highlights our focus on employee engagement at the core of our strategy, our new name marks the importance and commitment to this.

“As a Stellantis manufacturer owned group we’re focused on reliable mobility, electrification and sustainable performance, this name change reinforces this connection. As we continue our investment in premises and prepare for the opportunity of new brands, we hope this new name will provide customers with even greater confidence.”

The new brand will be supported by a new website, which will act as a digital one-stop-shop where customers will find the complete suite of Stellantis &You, Sales and Services covering new car and used car sales, aftersales services and rent.

“Our new name bears a deep meaning and an aspirational promise for our collaborators and in the benefit of our customers,” said Anne Abboud, senior vice-president of Stellantis &You, Sales and Services.

“All of our collaborators are eager to serve our customers at the level they deserve, with a human approach that characterizes a landmark quality of service.”

Stellantis &You, Sales and Services is the second largest automotive distribution company in Europe and intends to reach 25% of online sales by 2025 alongside with best in class e-reputation results, to accompany customers in their new consuming journey.

It has a goal to improve online sales and services, enhance its profitability by 50%, while equally decreasing its physical footprint by the end of the decade.