Ford dealer TC Harrison has launched a responsive website, following analysis of hundreds of automotive retail websites.
"The results of this effort are not an evolution - it's a revolution which takes the digital dealership concept to an entirely new level", said Matt Vause, group digital marketing manager.
The hope is that the new site will be clearer, brighter, more user-friendly and interactive to benefit the dealer group’s customers, providing consistent best value across products and services.
The new site boasts a responsive design, social integration and improved used car search functionality, making the car buying process easier and simpler than ever before.
“We’re all very excited to see what we can do with the new platform and how we can increase customer interaction moving forward, further developing the idea of a truly ‘digital dealership’,” said Vause.
The site has been developed with GForces.
> Visit the new TC Harisson website: www.tch.co.uk