Infiniti has awarded one of its customers with a test drive in a race-specification Infiniti-branded Formula One car following a test drive marketing campaign.
Carl Lawrence from South Godstone in Surrey entered a competition for a chance to win a trip to the Abu Dhabi Grand Prix and for the chance to test drive an F1 car after taking out an Infiniti road car for a test drive as part of the luxury brand’s ‘Infiniti Ultimate Test Drive’ campaign.
Lawrence was taken to the Infiniti Red Bull Racing factory in the UK to drive the F1 team’s simulator and undergo an tuition program, before heading to the Dubai Autodrome.
With guidance from Russian F1 star Daniil Kvyat, he learned the circuit in an Infiniti Q50 before progressing to a junior single seater car.
He was then let loose in a race-specification Infiniti-branded Formula One car and then attended the Abu Dhabi race with a VIP pass.
The Infiniti Ultimate Test Drive campaign ran in the UK from July to August 2015. It offered anyone who test drove an Infiniti at their local dealership the chance to be entered into a draw. From there, 25 finalists from UK were selected to compete against each other in a driving assessment day. Lawrence was deemed the best driver by Infiniti’s panel of experts, and joined two other winners from Russia and the Middle East for the main prize.
Carl Bayliss, Infiniti UK country manager, said: “This level of engagement with our customers and enthusiasts confirms Infiniti’s commitment to delivering an exceptional customer experience at every opportunity.”