Vertu Motors has appointed Malcolm Chambers to lead its premium division.
He has more than 30 years’ experience in the motoring industry.
Chambers (pictured) joins the AM100 company following a string of acquisitions in the premium vehicle sector (see below). His title is regional director - premium division.
Based in Sutton Coldfield, the new director will oversee operations at the group’s premium dealerships that include South Hereford Garages Audi and Volkswagen, Bristol Street Motors Volvo sites and Vertu’s recently acquired Greenoaks Mercedes-Benz outlets.
He will also play a major part in the planning of future acquisitions.
Chambers held positions as dealer principal at Porsche and Audi before joining Bramall as dealer director in 1999.
Three years later, he took on his first divisional director role for BMW, Audi and Land Rover Jaguar and in 2006, He moved to Sytner as dealer principal at a newly acquired business in Coventry.
He then took on the role of managing director at Sytner Oldbury, a large dealership with three sites.
Having accrued more than three decades of experience in the premium motor industry, Malcolm has now joined Vertu Motors to lead the new premium division.
Chambers said: “In recent years, Vertu Motors has cemented its reputation as a company that takes pride in delivering a high quality customer experience”
“I plan to ensure customer service remains a priority and that we continue to go the extra mile for our premium customers.”
Robert Forrester, Vertu Motors’ chief executive, said: “Malcolm is a well-respected figure in the motoring world and I am excited to have him at the helm at our new premium division.
“He knows the business and the sector exceptionally well and he will be an invaluable asset to Vertu Motors as we continue to grow and develop.”
Vertu's recent acquisitions
Vertu Motors buys Greenoaks Mercedes-Benz car dealerships in £22m deal
Vertu Motors gets first Audi franchise with acquisition of SHG Holdings
Vertu Motors acquiries more Jaguar and Land Rover dealerships
Jeremy has been a journalist for 30 years, 20 of which have been in business-to-business automotive. He was a writer and news editor on AM-sister brand Fleet News for three years before setting up the AM website. For the last five years he has been Bauer B2B’s head of digital helping to manage the digital assets of AM, together with Fleet News, Commercial Fleet, Rail and Smart Transport.
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