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HR Owen launches first dedicated non-franchise showroom

HR Owen Ecurie

HR Owen is offering its classic car customers access to a vehicles from an array of global retailers via its new Ecurie showroom.

The new showroom in Cheltenham is the first dedicated non-franchised outlet in the group’s history and features an on-site workshop with manufacturer-trained technicians capable of carrying out the full range of aftersales functions including servicing and repair.

HR Owen Ecurie – named after the French word for ‘stable’ – gives customers the choice of the finest examples of the likes of McLaren, Porsche, Morgan and Caterham, as well as the franchised brands within the HR Owen portfolio, such as Aston Martin, Bentley, Ferrari, Lamborghini, Rolls-Royce and more.

Craig Davison, HR Owen Ecurie brand director said: “The launch of HR Owen Ecurie represents a ground-breaking new direction for us, and opens up a world of new possibilities for car buyers.

“We are excited that the global reputation of the HR Owen brand will help us to bring customers access to a wide range of performance or luxury vehicles of many types and ages.

“The Cheltenham location allows us access to a beautiful selection of local roads that will allow buyers to sample the cars in the perfect environment. However, if customers can’t make it to Cheltenham then we will take the HR Owen experience to them.”

HR Owen Ecurie continues the business’ drive to take care of every element of the car buying experience.

Its Chauffeur Drive and Luxury Hire services bring access to the most prestigious cars on a short-term basis or for special occasions, while the company is also able to take care of insurance through H.R. Owen Insurance Services.

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