Peugeot Citroen Retail Group is re-branding its 13 Citroen sites to Robins and Day to bring them in-line with the 29 Peugeot sites which have traded under the name since 2007.
The continued growth of DS coupled and the increased volume of multi-marque operations in the UK is said to have been an influential factor in the thinking of James Weston, chief executive of the Peugeot Citroen Retail Group, in making the decision to make the change.
Speaking at the Launch Meeting yesterday (July 14th), Weston and his team shared the ambitions of the Group with a detailed five-year plan.
He said: “The evolution of Robins and Day Peugeot and Citroen Retail Group into one larger, stronger, more powerful and more dynamic business unit is simply the start of what will be an amazing journey for us all.
“This launch also marks the unveiling of a new multi-brand website with cutting edge digital functionality aimed at improving the customer journey and levels of engagement along the way.”
Four Robins and Day sites across the UK currently represent Peugeot, Citroen and DS brands on the one site, including the latest additions in Chingford and Glasgow, with plans to develop more.
Weston’s five-year plan aims to see Robins and Day – currently ranked 14th in the AM100 –exceed the level of market growth for volume, consistently exceed our customers’ expectations and provide cutting edge digital solutions, he said.
He added: “Our Values are our heartbeat and they will enable our vision to become a reality. People, pride, praise and profit have been the cornerstones of our recent results and they will be the foundations for our future success.”
Weston said that the group also aimed to improve the work-life balance of its 1,300 employees and increase employee engagement by becoming more transparent in its sharing of objectives, results and successes.
In 2015 Robins and Day sold over 47,000 new vehicles, 20,000 used vehicles, 503,000 service hours and £64 million worth of parts.
A statement issued by Peugeot Citroen Retail Group said that new volumes were up 17%, used up 11%, service hours up 3.5% and parts sales up 14.2% so far in 2016.
Weston said: “Our results in recent years have come from a variety of factors including some significant improvements in employee engagement and productivity.
“Our volumes are going from strength to strength and 2016 is no different so the decision to bring the group into one couldn’t have come at a better time.”