Family-run automotive retailer Snows Motor Group has appointed digital agency Bluesky Interactive to manage pay-per-click (PPC) and digital marketing activities.
Bluesky Interactive will oversee digital activities for the 13 brands that Snows represents.
The new paid search strategy will allow Snows to maximise their presence across the South and South West, generating traffic across the many elements of their business – including new and used cars and aftersales.
Allen Scott, Snows Group’s marketing director, said: “Offering the ability to target different buyers at different stages of the purchase cycle, paid search advertising is an essential element of the digital marketing mix, and one that has a key influence on website traffic and enquiry generation.”
Snows Group has 34 dealerships across the South of England, from Plymouth to Guildford, and including the Isle of Wight, covering 13 brands.