Hampshire automotive brand Picador has announced a rebrand of its business, with the message ‘get more at Picador’.
The family owned business expanded from being a Vauxhall specialist to a multi brand group in 2015, adding Renault and Dacia.
Group marketing manager, Paul Wilde, oversaw the rebrand which includes a new logo, a new group website a new jingle for radio.
He said: “When I joined Picador at the end of Q3 2016, one of the first actions I wanted to implement was a rebrand. I recognised that Picador was well established in the Hampshire area as a Vauxhall dealer but not necessarily for their latest franchises of Renault and Dacia.
“I wanted to bring these three franchises together under one group website and emphasise the values and award winning customer service that have been so successful for the business over many years.”