Picador has opened its first Renault and Dacia new car franchise with a new site in Southampton, following on from the opening of its authorised repair centre in March this year.
Picador is a Vauxhall specialist and the Renault and Dacia franchises are the first new brands the group has added to its business since opening in 1963.
Simon Hawker, Picador Renault general manager, said: “It’s a monumental step for Picador and we’re certain that in Renault and Dacia we have chosen fantastic brands to grow with, you can see a real increase in the following for their cars and, with models like the new Kadjar crossover, the product line-up is getting stronger all the time.”
The new purpose-built, stand-alone showroom on Portsmouth Road shares the site with Picador’s existing, 23-bay Renault service centre.
Picador is the latest dealer to join the Renault franchise and follows on from Glyn Hopkin also recently adding the brands to its portfolio.