Hampshire automotive brand Picador has announced a rebrand of its business, with the message ‘get more at Picador’.
Picador plc stalwart Betty Williams decided it was now or never if she was to fulfil her ambition of retiring and paying a pilgrimage to Nashville – after working at the same dealership for 54 years.
Picador Group has appointed Paul Wilde as their new group marketing manager.
Picador has opened its first Renault and Dacia new car franchise dealership in Southampton.
Automotive Management Live: Where franchised and independent dealers will find everything they need to know about operating a modern showroom and service and repair facility fit for the digital age.
When: November 12 2020
Where: Birmingham NEC
Find out what features are in this month's, and future, issues