Progress Motor Retail has opened a Suzuki dealership in Letchworth.
It’s the third Suzuki centre operated by the family run group, following the opening of sites in Kettering and Milton Keynes.
The existing standalone seven-car dealership on Icknield Way has been refurbished.
The showroom features the full model line-up - and customers will be offered Progress’s own freshly-baked biscuits.
Customers can equally view the display of up to 20 Suzuki approved used low mileage models on the exterior forecourt.
The site has a workshop and a SMART repair centre.
Dale Wyatt, Suzuki GB sales and marketing director, said: “Since launching its first Suzuki showroom in Northamptonshire three years ago, Progress Motor Retail Group has built a reputation for excellent customer service and workmanship, which is reflected by a consistently solid sales performance.”
Matt Crathorn, Progress Suzuki brand manager, said: “Letchworth is a recognised gateway to the important Hertfordshire market, and our location on Icknield Way has always proved a popular thoroughfare for car buyers.
“We are therefore very well positioned to serve this local affluent customer base, and the opening of the latest site is also ideal timing as we look to welcome the new Swift supermini into the line-up.”