Motoring.co.uk has relaunched as Regit following a rebrand.
The company seeks to provide dealers, OEMs and their media agencies with unrivalled consumer insight to boost sales and improve customer interaction, it announced yesterday.
The relaunch, which has included a significant investment in rebuilding the tech stack of the business, will enable dealers and OEMs to interact with Regit’s 2.7m registered users.
The company hopes that number will double over the next two years to more than five million.
Regits’ chief executive, Terry Hogan (pictured with fellow chief executive Chris Ashton-Green), said: “Launching Regit is the biggest step we have made as a business since we founded Motoring.co.uk eight years ago.
"In that time, the digital advertising landscape has evolved dramatically, with data-driven advertising taking centre stage and offering a huge opportunity for our trade partners in a world where first party ownership is key.
“Our proposition will allow dealers, OEMs and their agencies to access unique insights on their own customer database and reap the benefits of a more targeted strategic digital advertising approach, currently unavailable from any other automotive source. From a consumer’s perspective, all they need to do is enter their reg number to access a host of vehicle management tools for their whole family’s vehicle portfolio.
“Regit is supported by the best technical expertise including collaboration with innovative platforms like Lytics and Twilio to enhance user and dealer experience and benefits, and we look forward to hearing the feedback from new and existing OEM partners and their media agencies.”
Regit uses machine learning and unique algorithms created by analytical experts Peak, to predict when its users will be looking to buy a new car or sell their existing model.
It will make this information available to selected partners for use within their own datasets.
The new Regit.cars site has seen the MyMotoring hub redesigned, improved and brought to the front of the website, allowing access to information in one single place.
The site will source aftersales care and maintenance support for cars, allowing businesses to list approximate costs of repair on Regit in order to attract car owners to garages in their area.