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Sponsorship deal kicks-off Bristol Street Motors Hyundai dealership launch

Seaham Red Stars players meet the team from Bristol Street Motors Hyundai Peterlee, including general manger Paul Walton (centre)

Bristol Street Motors Hyundai Peterlee kicked- off life at its newly refurbished showroom refurb by showing their support for local football team Seaham Red Stars with a new sponsorship deal.

The team, which plays in the Northern League Division One, will wear tracksuits bearing the Bristol Street Motors Hyundai Peterlee logo as part of the deal which came as the dealership celebrated the completion of its £170,000 make-over.

Work at the North West Industrial Estate dealership introduced a series of technology-focussed improvements to its customer experience, including the installation of hybrid/electric vehicle charging points and a number plate recognition system, which alerts the dealership’s servicing team when the customer arrives to check their vehicle in, showcasing dealership efficiency and saving customers time.

Paul Walton, general manager at Bristol Street Motors Hyundai Peterlee, said: “It’s fantastic to kick off our new look by supporting a local football team.

“A number of our colleagues are Red Star fans and were really excited to find out we will now be supporting the club.

“Bristol Street Motors is always keen to support local grass roots sport. Seaham Red Stars are a perfect example of a club with strong ties to the community. It has a real focus on finding and nurturing talented young players, many of whom later go on to play professionally for larger clubs.”

Chris McCabe, manager of Seaham Red Star, known locally at the Starts, said: “All of our players are from the area, so it’s great to have the support of a local business like Bristol Street Motors Hyundai Peterlee.

“We are a community team need to keep a tight rein on our expenditure so the support of Bristol Street Motors is very welcome.”

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