Doors to the new stand-alone Ringways Kia Leeds dealership opened to welcome customers into the retail group's “apprehension-free” showroom.
The purpose of the move is to enhance the Kia buying experience and create a comfortable area to ease the “apprehension some customers feel when visiting a dealership”, the group said in a statement.
The showroom is now larger and the dealership is equipped to accommodate the All-New Stinger and other Kia models.
Ringways' other franchise, based at the Whitehall dealership will remain open as Ringways HQ and the Kia service centre will continue to be on Hales Road, Leeds.
Ringways Kia group managing director, Stephen Russell, said: “We are looking forward to be moving to Crow Nest Lane, it will enable the dealership to provide a wider range of Kia models, as well as enhancing the overall customer experience at Ringways Kia which is excellent.”