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Pendragon starts work on Newcastle JLR dealership

Pendragon's planned Stratstone Jaguar Land Rover dealership in Newcastle

Pendragon’s Stratstone brand is set to begin the development on a new Jaguar Land Rover dealership in Newcastle after appointing APP Construction to complete the project.

Leeds-based APP Construction has secured the contract to build a new multi-million pound, dual-brand JLR Arch Concept facility in North Tyneside and work at the site is expected to take 26 weeks.

The contract win marks another APP project for Pendragon, following its earlier completion of the group’s JLR scheme in Cardiff.

APP confirmed that work had started on the 15,000sq-m site in Newcastle, which is situated on the UK's largest office park, Cobalt Park, which is home to over 14,000 people working for leading companies including Aston Martin, Infiniti, Accenture, Siemens and Santander.

APP Construction's commercial director, John White, said: "We are delighted to once again be working for Pendragon to create a truly eye-catching dealership in one of the North's most prestigious locations."

The project team also includes architect Unwin Jones Partnership, structural engineer Fairhurst and PQS DRC Consulting.

In December 2017 Pendragon chief executive, Trevor Finn, announced plans for the group to base its future growth around a new strategy which would include a doubling of its profit from used cars, a re-appraisal of its UK car franchises and a focus on the operations of its Pinewood DMS software division.

The group said that it would look to reduce its exposure to premium brands and their associated lofty corporate identity demands.

Earlier this month JCT600 announced that it would bring the Roll-Royce luxury car franchise to Leeds with the opening of a new purpose-built showroom after Pendragon withdrew its plans for a Stratstone operation in the city.

Rolls-Royce Motor Cars announced its new agreement with Bradford-based JCT600 on September 7, just nine months after Pendragon chief executive Trevor Finn announced that he was “delighted” at the prospect of representing Rolls-Royce Motor Cars in Yorkshire.

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