Cambria has marked a new milestone in its luxury-leaning franchise strategy with the opened of its second Lamborghini dealership - introducing the Italian supercar brand to Tunbridge Wells.
Cambria management welcomed Automobili Lamborghini chairman and chief executive officer, Stefano Domenicali to the new dealership, located on Dowding Way in Tunbridge Wells, in addition to its Chelmsford site.
The facility is adjacent to the Group’s existing Bentley operation that began trading earlier this year.
Cambria Automobiles’ chief executive Mark Lavery said: “I am pleased to have officially launched Cambria’s second Lamborghini dealership following the successful opening of our Chelmsford operation earlier this year.
“It was an honour to host Stefano Domenicali in Tunbridge Wells last night and to give guests the chance to see our fantastic new facilities, along with an exclusive glimpse of the Lamborghini Aventador SVJ Coupé.
"We look forward to developing our relationship with this high luxury brand as it continues to produce cutting edge new models.”
The new Lamborghini site consists of a 300-square metre showroom which has been furnished in line with corporate identity and brand standards. This new dealership builds on the Group’s luxury site portfolio and represents further excellent progress in its franchising strategy.
Automobili Lamborghini’s chairman and chief executive officer Stefano Domenicali said: “The UK is a significant and growing market for Lamborghini. The investment made by our partners in new dealerships, both here and around the world, reflects our brand’s growing appeal, particularly among a broader audience attracted by the new Lamborghini Urus.
“This new UK facility perfectly represents the marque, not only in terms of our corporate identity but most importantly, as an environment to present our expanding model line-up to a diverse and growing client base."