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Desira Group joins MG Motor UK network

Desira Group's first MG Motor UK dealership, in Diss, East Anglia

Desira Group has expanded its business with the introduction of its first MG Motor UK dealership.

The new showroom, in Diss, East Anglia, takes MG’s UK car retail network to 82 sites.

Stuart Stone, managing director at Desira Group, said: “We believe that MG will be a fantastic addition to our group, with its superb value-for-money and well-built cars.

"With great prices and strong offers, we believe that MG will be very attractive to our customers. The seven-year warranty also highlights confidence in the cars, something that’s extremely important to us at Desira Group.”

Desira MG will offer the full range of new and used MGs from its Diss showroom, which houses eleven new MG cars.

The retailer also operates Fiat and Citroen franchises from the site.

It now represents ten franchises at eight locations across East Anglia.

Mark Hallam, network development manager at MG Motor UK, said: “At MG, we enjoy working with dealerships which share our vision for the future.

"Following our most successful year ever, we’re continuing to grow our dealer network and we’re delighted to have Desira Group on board.

"They are dedicated to offering customers an exceptional experience every time, making them a perfect fit for MG.”

Network expansion is one of MG’s two key strategic pillars for volume growth in the UK, the second being new model launches.

Last year, the brand launched the MG ZS compact SUV the new MG3, which went on sale in September.

MG says it is continuing its search for new dealer partners to further expand its network.

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