LSH Auto UK has officially opened its new Mercedes-Benz ‘Centre of Excellence’ for used cars in Erdington, Birmingham.
The retail group, which is part of the world’s largest Mercedes-Benz retail group (LSH International), now occupies a six-acre site dedicated to approved used cars at the location on Bromford Lane, along with a bespoke used car preparation centre.
Mercedes-Benz of Erdington displays over 200 vehicles; showcasing 50 models in its showroom and a further 150 vehicles outside, the group said. There is also 12 workshop bays.
Aiden Perris, general manager at Mercedes-Benz of Erdington, said: “Our Centre of Excellence, here in Erdington, will be a must-visit destination for new and returning customers alike.
“With industry-first facilities, it will provide a state-of-the-art hub for professional after-sales care and world-class service, and of course a collection of more than 200 approved used cars of all ages.
“We are creating a destination, which is unparalleled to anything else in the area, offering customers and the general public an opportunity to experience Mercedes-Benz and LSH under one roof.
“We are also committed to sustainability in our design and operations.
“We are making wide-ranging environmental improvements to the area; firstly, with our regeneration of the former derelict site.”
LSH Auto UK said that the new Erdington facility aligned with its promise to customers that ‘You Come First. Always’.
It said that LSH Auto UK remained committed to changing the landscape of automotive retailing, by creating spaces that are designed to be destinations rather than traditional retail spaces; innovative spaces that are aligned to offer a seamless customer journey.
The group added in a statement: “The city of Birmingham will reap the economic benefits of LSH Auto UK’s ambitious plans, in terms of a significant financial investment in the area and employment safeguarding and new job creation – with 32 new jobs the Mercedes-Benz of Erdington site.”