ALD Automotive has launched a new digital sales platform that gives dealers access to its ex-lease vehicles.
The online portal, called ALD Carmarket, is supported by a dedicated account team and has already been trialled by a number of dealers.
Gareth Jones, digital remarketing manager at ALD Automotive said: “With ALD Carmarket we aim to make the buying process as straight forward and hassle free as possible. It has already proven successful in Europe, and UK buyers have been quick to sign up and take advantage. One thing we are very keen to get over is that we’re not just a screen, we have a dedicated team behind it who are in regular contact with buyers and help to give ALD Carmarket the human touch.”
Cars and LCVs are listed with photographs, service history, options and inspection reports. Potential buyers can filter vehicles by make, age, mileage and gearbox type. Vehicles can be previewed prior to going on sale, and any ‘favourites’ can be earmarked.
The platform has several ways to purchase vehicles, including a fixed price, auction, sealed bid and a countdown price drop.
Dealers who are already on the platform have been returning to the site on a weekly basis to stock up, with many taking advantage of the optional refurbishment and transport services. Vehicle prices are reviewed daily, in line with any market movement. Invoices are issued digitally, there are currently no buyer’s or admin fees and the service is free to sign up to.
Simon Patel, Head of remarketing at ALD Automotive added: “We are always looking for new, innovative ways to improve our service and the ALD Carmarket platform is a great example of this. We know how busy everyone is and we see ALD Carmarket as an easy to use, cost-effective way to purchase both cars and LCVs.”