MG retailer Paul Rigby MG has launched its own Longbridge Edition MG 3, which will be raffled off to raise money for charities in the Longbridge area.
The dealership opened in January at the old MG Longbridge site, which was sold off by MG Motor UK after it stopped car production in the UK.
Paul Rigby MG is selling raffle tickets for £10 and all proceeds of the raffle will benefit three local charities: B30 Foodbank, Pride of Longbridge and WAITS, a local domestic abuse charity.
Sam Rollason, sales manager at MG Longbridge, said: “We feel privileged and excited to be able to bring MG back to the very heart of where it all began for this brand, and to be able to continue MG’s historic association with Longbridge. We are very keen to get involved with local organisations and work with the community to play an active part in the regeneration of the area for the benefit of everyone living and working here.
“We have spent considerable time designing this unique car to create a model that salutes the brand’s heritage through its design features and styling.”
The MG 3 Longbridge Edition is painted British Racing Green and features a red roof and trim, including the mirrors and front splitter.
Inside, there are more red highlights such as the air vents and interior stitching. The car is uniquely badged as the "Longbridge Edition" and will be a complete one-off, according to the dealer.
The car is available to view at the MG Longbridge showroom at Lowhill Lane, Rednal. Raffle tickets can be purchased at the dealership.
Customers and MG fans can benefit from a personal brand experience with a visit to view a small collection of classic cars built at the Longbridge factory. The collection includes the first ever MGF, the five millionth Rover to be built, one of the first Austin 7’s and the concept MG TF Roadster. Lord Austin’s office complete with wood panelling is also available to view for customers.
Gemma Cartwright, organiser of the Pride of Longbridge event and one of the three recipients of funds raised from the raffle of the car said: “This is a wonderful initiative to show that the Longbridge site is alive and open again, celebrating its heritage and benefiting the local community at the same time. All three of the community groups selected to benefit from this have been active in the area for over 15 years. The proceeds from this initiative will help each of them to progress their activities and goals.”