The Peter Cooper Motor Group has launched a new logo that was designed by one of its employees as part of a charity competition, to celebrate years of trading.
Staff members and their families were encouraged to submit logo designs, with the winner receiving a £500 donation to a charity of their choice.
Darren Cooper, managing director of The Peter Cooper Motor Group, said: “Choosing a design was really hard as everyone had clearly put a lot of thought and effort into their designs.”
The winning design was by Peter Hand, brand manager at Peter Cooper Portsmouth.
“It marked the year we were established, 1981, and underlined our journey to now selling cars of all makes really well,” added Cooper.
Hand’s design will feature on all The Peter Cooper Motor Group’s marketing collateral this year including car stickers, pin badges, point of sale, and of course the web site and other advertising.
He chose to donate his winnings to the Peter Cooper Motor Group Foundation, which is raising £40,000 for two charities, JDRF and Cancer Research UK, to mark the company’s 40th Anniversary.
Hand also added another £250 of his own money to Darren Cooper’s ‘Footdown Out of Lock Down’ charity challenge, the funds from which will all go towards the Foundation’s target.
He said: “I was very proud to win the logo competition and it proved a great way to spend some design time over a glass of wine. Raising so much money for two amazing charities is the icing on the cake for me.”