PJ Nicholls joins SsangYong dealership network in Pershore

SsangYong Motors UK has welcomed PJ Nicholls as the latest addition to its growing franchised car dealer network.

The Worcestershire-based Ford franchisee, located Pershore, joins the Korean brand’s network a month after Livingstone Motor Group became its second franchisee in the city of Hull.

It also follows the addition of Subaru and Mitsubishi dealer Ashby and Mann in Hinckley, Leicestershire.

Welcoming PJ Nicholls, SsangYong Motors UK managing director Kevin Griffin said: “We are so very pleased to welcome PJ Nicholls, Pershore to the SsangYong Motors UK team.

“I’m positive that with the excellent service levels that the dealership provides its customers, and SsangYong’s value for money proposition, we can look forward to great things.”

Tom Nicholls, managing director at PJ Nicholls, said: “We are thrilled to be working with SsangYong Motors UK and we look forward to growing our brand with their support.

“We have exciting prospects for the future and can’t wait to continue serving and supporting our community.

“We have a lot of experience in SUVs and 4WD vehicles and we’re looking forward to the all-electric vehicle range too. The SsangYong product range is a perfect match for us.”

Ssangyong revealed the Korando e-Motion, its first electric vehicle (EV), back in July.

It has confirmed the zero-emissions SUV will be launched in Europe later this year.