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New Nissan branding now on Vertu showrooms

Vertu Motors' Nissan dealerships in Northampton, Derby and Glasgow are the latest to adopt the Japanese carmaker's updated showroom style.

Spencer Clayton-Jones, director of network development and customer quality at Nissan GB, said: ‘‘We are delighted that the teams at these three Vertu Group dealerships are so pleased with their new working environments and we’re sure their customers will be impressed, too.

‘‘We’re always happy to see our dealer partners committing to their relationship with Nissan while enhancing the customer experience. These three showrooms look tremendous and showcase our brand in exactly the right way.’’

Nissan says its updated visuals are "signifying its continuous evolution towards becoming an innovative mobility brand of the future", with a flat and two-dimensional logo design.

It says it's part of the new Nissan retail experience and signifies a customer-centric approach.

At Derby, Vertu's Bristol Street Nissan general manager Andrew Moss said: ‘‘Work on our refurbishment started at the beginning of May and it does look completely different now. The interior is cracking!

"The new fascia design looks so much better. Everything has been brought right up to date and I couldn’t be more pleased.’’

Barry Lindsay, branch manager at Macklin Motors Nissan Glasgow South, added: ‘‘Work on the dealership has now been completed and it's looking slick and very modern. Our staff and customers are very happy with the upgrades that have been carried out.

"The customer buying experience has been enhanced which will give us a better opportunity to deliver a great customer motoring experience.’’

Hawkins Motor Group and Griffin Mill Garages were the first franchised dealers to adopt the new Nissan corporate identity as its roll out started this year.

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The next webinar in our General Managers' Guide To... series will discuss ways to make the service workshop more efficient.

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