Cazoo is expanding its darts sponsorship portfolio to include the World Darts Championship along with the UK Open, Players Championship Finals and Masters.
The new multi-year deal extends Cazoo’s partnership to eight key PDC tournaments and follows Cazoo’s existing partnership with the PDC in 2021 as the title sponsors for the World Cup of Darts, European Championship and Grand Slam of Darts.
Alex Chesterman, founder and chief executive of Cazoo said, “We’re excited to extend our partnership with PDC and Matchroom to include the world-famous World Darts Championship.
“This deal will grow our audience as we continue to build Cazoo into a household brand and deliver the best car buying and selling experience across the UK and Europe.”
Cazoo is also title sponsor of the upcoming Premier League, which begins in February 2022 and runs for four months with stars including World Champion Peter Wright, reigning champion Jonny Clayton and world number one Gerwyn Price competing in arenas across the UK, Ireland, Netherlands and Germany.
The new deal, which includes the World Darts Championship, UK Open, Players Championship Finals and Masters, will commence in March 2022 with the Cazoo UK Open being played at the Butlin's Minehead Resort, live on ITV4.
The Cazoo Players Championship Finals will also be held in Minehead in November 2022, featuring the top 64 players from the 2022 Players Championship Order of Merit, before attention then turns to the Cazoo World Darts Championship at Alexandra Palace as 96 players from around the world compete across the festive period.
Cazoo's sponsorship of The Masters then commences from January 2023, as the world's top 24 players battle over three days at Milton Keynes’ Marshall Arena.
Matt Porter, PDC chief executive, said: “Cazoo's partnership with the PDC has already seen their brand receive huge worldwide exposure and this new multi-event deal will extend their sponsorship to four of our biggest and most prestigious events.
"The World Darts Championship attracted huge global attention across the festive period and remains our sport's flagship tournament, with attention already turning to the 2022/23 event only days after Peter Wright lifted the Sid Waddell Trophy.
"When you ally the success of that event to the hugely popular UK Open, Players Championship Finals and Masters events which Cazoo are also now backing, this is another big boost which follows the recent announcement of prize money on the PDC circuit increasing to over £15 million.
"We look forward to continuing to work with Cazoo over the coming years to maximise the biggest sponsorship in darts history and continue our global growth."