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Vertu Motors launches nationwide apprentice programme

Josh Moran, digital marketing degree apprentice; Levina Basra, product marketing manager (graduate of the Graduate Scheme), Alex Martin, digital marketing apprentice

Vertu Motors has launched a nationwide apprenticeship programme with 120 customer service vacancies available.

The new roles are in addition to more than 80 modern apprentice technician vacancies that will be launched over the coming months, as part of the group’s annual intake of technical apprentices.

The AM100 car retail group said the new customer service apprenticeship programme is actively seeking more candidates with retail or comparable experience, in addition to those fresh out of higher or further education.

Robert Forrester, chief executive of Vertu Motors, said: “Recruiting the right candidates is vital to the success of our business and this is increasingly hard to do now. As a fast-growing company we need talented people to join us to maintain and continue to build our momentum."

The Institute of the Motor Industry (IMI) warns there will be a shortfall of almost 36,000 EV-trained technicians by 2030 if retraining isn’t addressed urgently.

The Gateshead-headquartered firm is offering an initial salary of £18,000, whilst the apprentice completes a Level 3 Apprenticeship programme.

The customer service apprenticeship will offer a mix of learning, delivered in the workplace and in the classroom, with e-learning implemented where necessary. The salary moves to at least £23,500 after successful completion of the apprenticeship.

Forrester said: "We understand that to attract talent we must offer more than our competitors – not just in terms of remuneration, but also in opportunity for career development.

"We want people with life experience, who can engage with our customers, understand their needs, and connect with them. While we can teach processes and best practice, there is no training for personality and experience.

"That’s why these apprenticeships are primarily targeted at job or career switchers. It’s a pathway to a new and rewarding career in motor retail and comes without the financial concerns that taking an entry level role could mean for some people.”

Bowker Motor Group has struck-up a new automotive technical skills partnership with Preston College with the aim of boosting the confidence of apprentices.

Arnold Clark won the Apprenticeship Programme of the Year award at the AM Awards 2021.

Stoneacre Motor Group were congratulated by the Government’s Minister for Skills, Alex Burghart MP, after its Stoneacre Academy secured outstanding status following its first-ever Ofsted inspection.

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