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Sherwoods Motor Group repeats Citroen UK retail of the year award success

Sherwoods Motor Group team receives the Citroen Retailer of the Year award

Sherwoods Motor Group’s Gateshead Citroën dealership has been awarded the car manufacturer’s retailer of the year accolade for a second consecutive year.

The franchised retail group based in Washington, Tyne and Wear, finished top of the Stellantis-owned brand’s network to repeat its 2021 success in the annual Citroën United By Excellence (CUBE) Awards Programme.

The presentation of the Retailer of the Year award formed the finale of a black-tie ceremony held at De Vere East Midlands Conference Centre.

Citroën UK managing director Eurig Druce said: “2021 was another challenging year for the industry, with COVID and supply constraints impacting the whole sector.

“Yet despite these challenges, our retail network continued to offer customers excellent service throughout and showed great resilience and determination.

“It is this fantastic Team Citroën spirit that we recognise with these awards. Congratulations to Sherwoods Citroën in Gateshead for another excellent year and for winning the ‘Retailer of the Year’ title once again.”

Done deal (from left): Sherwoods Motor Group chairman Chris Elvidge with MD Simon MacConachie and former Town Centre Automobiles owner Steve SmithSherwoods’ success with Citroën follows its January 2021 addition of a second Citroen franchise through the acquisition of Sunderland car retailer Town Centre Automobiles.

At the time the business, which also represents Isuzu, Peugeot and Suzuki, said that it hoped to grow further with the franchised brands of Stellantis.

Citroën’s CUBE programme was introduced in 2021 and sees retailers grouped into teams based on their size, allowing those with similar opportunities to compete against other retailers across the country.

This year’s event recognised the best retailers across a variety of ‘Leagues’, including a New Retailer League, Small Retailer League, Medium Retailer League and Large Retailer League – with winners named across each category.

The winners across each category were:

  • Overall Winner – Sherwoods Gateshead
  • New Retailer League – Robins & Day Leicester
  • Small Retailer League – Drivers of Prestatyn
  • Medium Retailer League – Sherwoods Gateshead
  • Large Retailer League – Sherwoods Town Centre
  • Best Sales CSI – Drivers of Prestatyn
  • Best Aftersales CSI – J&A Rigbye Chorley
  • Retail LEV Award – Robins & Day Redditch
  • Best Retail Sales Executive – Karen Raynsford, Sherwoods Town Centre
  • Most Improved Retailer – Pentagon Lincoln   
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