AM Online

SsangYong Motors UK adds Cawdor Cars to franchised dealership network

Cawdor Cars' SsangYong Motors UK dealership in Llanybydder, Carmarthenshire

Ssangyong Motors UK has added Cawdor Cars to its growing portfolio of franchised car retailers, introducing a new dealership in Llanybydder, Carmarthenshire.

The Isuzu, Maxus and Vauxhall franchisee is the latest car dealer to add the Korean SUV and pick-up specialist into a former Mitsubishi Motors in the UK dealership, introducing it into its retail facility at The Old Foundry in Llanybydder.

Last week AM reported that Tees Valley Motors has joined the Ssangyong network after successfully completing its switch from the discontinued Mitsubishi Motors UK car retail franchise.

Last year SsangYong recruited 16 new car retail partners in the UK, including 14 ex-Mitsubishi sites.

Commenting on the appointment of Cawdor Cars Ssangyong Motor UK managing director Kevin Griffin said: “We are delighted to welcome Cawdor Cars to the SsangYong team. Cawdor has exceptional experience in 4x4s - with the latest Musso now on sale, the timing couldn’t have been better.”

Cawdor Cars group operations director Wyn Evans said: “Teaming with SsangYong is a great step for us, particularly with its reputation for reliable, ‘go-anywhere’ products. We look forward to introducing existing and new customers to the showroom in Llanybydder.”

Newcastle Emlyn-based Cawdor Cars has been operating across Carmarthenshire, Ceredigion, and Pembrokeshire for over three decades.

Among the vehicles offered for sale in its new franchised site will be Ssangyong’s flagship Rexton SUV, the facelifted Musso pick-up, the crossover Korando and the Tivoli compact SUV.

The brand’s first pure electric vehicle (EV), the Korando e-Motion, will join the line-up shortly.

Ssangyong's evolving line-up helped the Korean brand to grow its sales 65.3% year-to-date, from 239 to 395, according to Society of Motor Manufacturers and Traders data for Q1.

The latest AM industry special issue

The complexity of running a modern dealership can be misunderstood easily by people looking in on our industry.

Any general manager has so many plates to spin, and they must foster a talented team that they can rely on to not just do the basics well, but to sprinkle some magic on top that customers can notice.

If the marketplace in 2023 is steadily returning to relative normality, this normality now includes the drive to find customers for an increasing supply of electric vehicles, and the need to source used cars from all channels and market them carefully. And of course there are the desires to delight consumers with an omnichannel experience and to hold on to decent margins after a couple of years of strong profitability.

The expectations of both the customer and the business’s stakeholder must be achieved to the optimum level.

In this special digital publication, industry experts, prominent suppliers and franchised dealers share their insights on the major aspects required in running a modern dealership well.

Read now

Click here for manufacturer best practice and procurement insight

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment


No comments have been made yet.