AM Online

Snows plans Halloween charity fundraiser week

Snows HR team members preparing for the Pumpkin Carving Contest

Snows Motor Group is stepping up its charity fundraising efforts with a week of Halloween-inspired activities.

Staff from Snows offices and dealerships across the South West will be baking treats, carving pumpkins and even scaling a mountain to boost Snows Mission 60 initiative, which aims to mark the firm’s 60th year in business by raising £60,000 for local charities.

The Snows Pumpkin Carving Contest will take place at Snows Seat dealership, in Southampton, with competitors from the Snows head office and Snows dealerships including Seat, Toyota, Volvo, Fiat, Abarth and Jeep.

At Snows Accident Repair Centre (SARC), in Millbrook, the team are holding a Bake Sale and an in-house lunch for staff for a small contribution to Mission 60.

Sharon Gammage, Montana Johnstone, Jordan Bartlett, Aaron Widdicombe and Joanne Letts from Snows Toyota Plymouth will be climbing 886-metre Pen Y Fan, the highest peak in the Brecon Beacons in Wales.

Letts, Snows’ commercial vehicle manager, said: “This is the first time tackling a mountain for most of us and it will be a real challenge. But we have a have a flag to hold at the top and we are really looking forward to the climb and to raising as much as we can for Mission 60.”

The group has already raised more than £21,000 for charity, this year, as part of its Mission 60 fund-raising drive.

Snows colleagues have taken part in events including an abseil at the Spinnaker Tower, the Shipwrights Way Cycle, piloting a pedalo down the Thames, Cycle 60 at Goodwood Motor Circuit and a skydive.

A gruelling 106K non-stop walk around the Isle of Wight has been the biggest event so far, raising almost £7,000. And large sums have also been raised through a 10km London West Tough Mudder and a charity football match at AFC Totton.

Olivia Snow, Customer Experience Manager at Snows said: “Mission 60 is a year-long fundraiser involving the whole company and raising money for Second Chance Animal Rescue, Jeremiah's Journey, Children's Hospice South West, Naomi House & Jacksplace, Rowans Hospice and Wessex Cancer Trust.

“It’s great that some of our teams have decided to use the added impetus of Charity Week to stage their own events - It looks like it’s going to be a busy seven days with some really good sums of money raised.”

Picture caption: Snows HR team members preparing for the Pumpkin Carving Contest.

The latest AM industry special issue

The complexity of running a modern dealership can be misunderstood easily by people looking in on our industry.

Any general manager has so many plates to spin, and they must foster a talented team that they can rely on to not just do the basics well, but to sprinkle some magic on top that customers can notice.

If the marketplace in 2023 is steadily returning to relative normality, this normality now includes the drive to find customers for an increasing supply of electric vehicles, and the need to source used cars from all channels and market them carefully. And of course there are the desires to delight consumers with an omnichannel experience and to hold on to decent margins after a couple of years of strong profitability.

The expectations of both the customer and the business’s stakeholder must be achieved to the optimum level.

In this special digital publication, industry experts, prominent suppliers and franchised dealers share their insights on the major aspects required in running a modern dealership well.

Read now



If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment

Comments

No comments have been made yet.