Motors.co.uk has targeted speed and heightened customer engagement with the launch of a new website to speed up consumers’ search for a new car.
Built using React technology – also used by Facebook and Netflix to help deliver a consistent experience for their large audiences – the new website boasts significantly quicker download speeds which is a key factor in increasing consumer engagement, Motors.co.uk said.
Currently, 67% of consumers access Motors.co.uk via smartphones and tablets.
Phill Jones, managing director at Motors.co.uk, said: “The investment in the new Motors.co.uk website highlights our commitment to continual innovation and challenging ourselves to improve car buying and selling for consumers and dealers.
“The new site is ruthlessly focussed on being faster, easier to use and mobile friendly so it meets modern consumer shopping habits.
“The new website benefits from years of experience at both Motors.co.uk and AutoTrader.com, continuing our single-minded dedication to improving the effectiveness of dealer advertising.
“Furthermore, this provides the platform for some very exciting product enhancements in 2017.”
The redesigned user experience was created in consultation with AutoTrader.com, Motors.co.uk’s sister company from within Cox Automotive.