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Carsnip launches PPC product and expands digital team

Peter O’Brien, head of digital, Carsnip

Carsnip is aiming to continue its growth with the addition of a new Pay Per Click (PPC) marketing product and the appointment of new faces within its digital marketing team.

The online car search engine has unveiled Carsnip PPC and is holding click prices at 10p until June 31st and also offering dealers at 10% lifetime discount if they sign up before May 23rd.

Geoff Mawdsley, digital products controller at Imperial Car Supermarkets, a Carsnip PPC customer, said: “We signed up with Carsnip as they open up a new stage of buyer for us.

“By driving early stage clicks to our website means we can engage with through our own marketing. This along with the performance based pricing also keeps our costs down.”

The online car search engine has also appointed a new head of digital and digital marketing team to drive the next stage of its expansion.

Peter O’Brien joined the tech startup as head of digital this month to head up its 10-strong digital team.

His appointment came as Carsnip ‘s online stock of vehicles rose to more than three quarters of a million cars in stock.

O’Brien will be drawing on his experience as a digital strategist to help more dealers get real returns from their online investment, as the tech startup continues to scale up its team and infrastructure.

He said: “I want us to become the place for people who are looking for cars online. We can give dealers another option – one that frees up their budget and helps them build their own businesses.

“We can offer dealers more potential customers direct to their own websites. The number of people visiting Carsnip is growing every day, so dealers pay a fraction of the cost to reach even more people.”

Alastair Campbell, Carsnip chief executive, said: “We’re building for the future and the future’s all about dealers making more sales directly from their websites by taking back control of their online visitors.

“Peter’s a proven digital expert who delivers results. He’s just the person that dealers need to help them get more for their money online.

“And as we grow and target new markets of car buyers, he’ll be leading our efforts to show dealerships how online car search can be more personalised and more profitable too.”

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  • Andy - 20/03/2017 13:23

    This is a fundamentally flawed business model. I do not understand how why a dealer would not use Google directly. I believe this will be one of the third party portals that will not survive. Just look at the US market and see how many portals are collapsing as dealers and OEM's take control of thier budgets directly. Carwow will be next if or TrueCar is anything to go by.