Taking a conversational approach in digital marketing can play dividends for car dealers, while forcing online customers to communicate in traditional ways can cost sales.
These issues will be covered in an AM webinar on June 26, along with:
1. What a strong conversational commerce strategy includes, and how your team fits in
2. Where conversational commerce is going, including AI and bots
3. How to deploy a conversational approach that gives consumers the best responses in the fastest time possible
4. How your team can use conversational commerce to build more customer relationships.
The webinar, entitled, ‘Winning the online car shopper with conversational commerce’, is in association with ContactAtOnce. It’s free to attend.
Presenter and ContactAtOnce vice president of sales Ed Parkinson said: “We all know consumers want more convenience when it comes to car buying, so let's talk about the bigger picture of conversational commerce and how they can help reduce friction for consumers in the shopping experience.”
The webinar chairman is Tim Rose, AM editor.
Date: Tuesday, June 26
This is the second of three webinars this year presented by ContactAtOnce.