Dealer group Stephen James has launched a new website.
It was developed by Click Dealer and is the automotive supply company’s first main dealer group website after 19 years in the independent sector.
Stephen James’ new website is aimed at "ensuring the business is more customer focused", as well as promoting and selling new and approved used BMW and Minis.
The group is an authorised BMW and Mini dealer based in London and Kent, with four BMW and three Mini outlets in Bromley, Enfield and Ruxley and a BMW Urban Store in Bluewater Shopping Centre.
The website includes full lead management. It also encompasses online retailing and CRM platform, ClickEngage.
Elements of ClickEngage are used as part of Stephen James’ new vehicle retailing offering, including part-ex and lead capture, which is processed by its own digital experts.
Click Dealer managing director Gerry Moxham said: “We’d been looking for the right opportunity to enter the main dealer arena for some time and the Stephen James Group have proved to be an ideal fit with what they’re looking to achieve.
“They’re an incredibly forward-thinking dealership, who focus on putting their customers first and in that respect, we were neatly aligned. They want to be able to let their website visitors do as little or as much of their buying journey online as they like, and through ClickEngage we have been able to provide the necessary functionality for the modern-day consumer to interact with their digital showroom.”
Jeremy has been a journalist for 30 years, 20 of which have been in business-to-business automotive. He was a writer and news editor on AM-sister brand Fleet News for three years before setting up the AM website. For the last five years he has been Bauer B2B’s head of digital helping to manage the digital assets of AM, together with Fleet News, Commercial Fleet, Rail and Smart Transport.
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