Auto Atai enters UK automotive marketing and training sector

Auto Atai has launched as a new business offering marketing and customer experience training programmes aimed at UK dealer groups.

The new business is led by Matthew Warrener and Phil Clarke, who will deliver a series of in-dealer training programmes and “specialist interventions” across sales, leadership, marketing, communications and events management.

All are designed to provide the customer with a memorable buying experience which is “experiential, inspiring and relevant to their needs”. 

Warrener said: “Auto Atai has been created to support the retail sector – we are retailers at heart and we have seen over many years that the buying experience has often been compromised with key messages not being understood, products undervalued and under-appreciated and the sense of retail theatre has largely been underwhelming.

“We aim to address all of this to ensure we always deliver upon what the customer needs and wants from their dealer.

“We help retailers maintain purposeful relationships that make buying a car from them as easy as possible and we place effective communications as being key to making all of this possible.”

Auto Atai is supported by a team of consultants who all come with global automotive and retail dealer group experience.

Clarke said: “In setting up Auto Atai, we knew we would only be as strong as the skills we employ.

“All of our consultants have worked globally within the manufacturer and franchised dealer structure – from sales to management, marketing and branding to leading specialist teams in areas such as learning and development, consultancy, events management and financial services, giving us some unique and rare collective skills.”