Hitting the halfway point in 2017 is a good time to take stock and prepare for the big push in September.
Demand is stabilising after VED changes in April boosted March registrations. Manufacturers’ Q3 offers can be used to look at how aggressively they will be looking to claw back market share before the end of September.
The first six months of this year show who is lagging behind, with Vauxhall, Citroën, Subaru, Mitsubishi and Jeep all sustaining double-digit losses.
Peugeot isn’t too far behind, with a 13.2% drop in registrations to 47,546 units over the first half of this year, putting it just inside the bottom 10.
While other brands have seen bigger losses, Peugeot is particularly interesting as it is the only manufacturer within AM’s finance offer data that has published deals only up until the end of August.
AM asked Peugeot why September’s offers had not been published and whether this meant a special push for the plate-change month was being planned. Peugeot declined to comment.
As it stands, Peugeot has no 0% deals for July and August, with its lowest-rate finance so far at 1.9% saved to push its 308 and 308 SW. The majority of Peugeot’s offers are actually pretty strong, with nearly all deals under £300 a month. Core models like the 108, 208 and 2008 are available for under £170. It makes it all the more intriguing to see what Peugeot has up its sleeve for the final month in Q3.
Another anomaly that sticks out in the Q3 offers is Honda’s decision to run a deal that may make it difficult to shift its previous-generation Civic stock.
Customers can get a 2017 Civic for £189 a month and a deposit of £4,371.37, while the older model is £319 a month after a £6,403.62 deposit. The older Civic is of a higher spec and it’s a diesel, but it would be very interesting to see how many customers are convinced they would prefer the older model.
Honda is just outside the bottom 10 over the first half of this year, with a 9.9% drop to 29,227 units. The Japanese brand is supporting dealers over the next three months with 0% offers on its Jazz, Civic Tourer, HR-V and CR-V. All four are available for under £300.
Jaguar has seen the most success out of any mainstream brand this year (Maserati and Infiniti and Aston Martin are low-volume by comparison). Its registrations have increased by 22.8% to 20,390 units. While there is still 70,000 units between Jaguar and its premium German rivals, its finance offers have been helping to chip away at that difference.
Jaguar has a range of offers for Q3, with a 0% offer on its luxurious XJ, its XE entry model for under £300 and a relatively high APR of 6.9% to maintain margins on its newest model, the F-Pace. They are not particularly aggressive offers, but perhaps that is a testament to its impressive progress so far this year.
|Model||Finance type||Deposit||Term||Monthly payment||Final payment||APR||Offer ends|
|108 Active 1.0L 68 3dr||PCP||£2,052||36||£129||£4,416||4.9%||31/08/2017|
|108 TOP! Active 1.0L 68 5dr||PCP||£2,116||36||£148.99||£5,189||4.9%||31/08/2017|
|208 Active 1.2L PureTech 68 5dr||PCP||£2,672||36||£148.98||£4,783||2.9%||31/08/2017|
|308 Active 1.2L PureTech 110 S&S||PCP||£2,879||36||£229||£6,228||1.9%||31/08/2017|
|308 SW Active 1.2L PureTech 110 S&S||PCP||£2,597||36||£249||£6,792||1.9%||31/08/2017|
|New 3008 SUV Active 1.2L PureTech 130 S&S||PCP||£3,541||36||£288.99||£10,896||4.9%||31/08/2017|
|508 Active 1.6 BlueHDi 120 S&S||PCP||£6,931||36||£348.98||£7,016||4.9%||31/08/2017|
|508 SW Active 1.6L BlueHDi 120 S&S||PCP||£6,784||36||£378.99||£7,558||4.9%||31/08/2017|
|2017 Civic SE 129PS VTEC Turbo Manual with solid paint||PCP||£4,371.37||36||£189||£8,469.28||5.9%||30/09/2017|
|Civic SR DASP 1.6 i-DTEC Manual with metallic paint||PCP||£6,403.62||36||£319||£8,069.59||5.9%||30/09/2017|
|CR-V Black Edition 2.0 i-VTEC 4WD Manual with metallic paint||PCP||£7,641.55||36||£279||£13,314.41||0.0%||30/09/2017|
|Jazz EX 1.3 i-VTEC Manual with Solid Paint||PCP||£2,761.06||36||£189||£6,889.89||0.0%||30/09/2017|
|Civic Tourer SE Plus Navi 1.8 i-VTEC Manual with metallic paint||PCP||£5,010/25||36||£259||£7,595.32||0.0%||30/09/2017|
|HR-V Black Edition 1.5 i-VTEC Manual with metallic paint||PCP||£5,283.35||36||£239||£11,112.48||0.0%||30/09/2017|
|XE Saloon 2.0 i4p (Ingenium) (200) Prestige Auto||PCP||£5,999||36||£259||£13,785||4.9%||30/09/2017|
|XF Saloon 2.0i (200PS) Prestige Auto||PCP||£6,499||36||£359||£18,105||4.9%||30/09/2017|
|XJ Luxury SWB 300PS||PCP||£9,990||36||£499||£20,233||0.0%||30/09/2017|
|F-Type Coupé R-Dynamic 2.0 300ps Turbo Petrol RWD Auto||PCP||£12,990||36||£499||£28,815||5.9%||30/09/2017|
|F-Pace 2.0d (163) R-Sport RWD Manual||PCP||£8,999||36||£399||£18,734||6.9%||30/09/2017|