The Financial Conduct Authority (FCA) has banned a number of online adverts issued by Rix Motor Company.
Posts on Rix’s Instagram account and adverts on three of its websites relating to credit broking of car finance breached FCA rules.
The FCA said representative examples of the cost of credit to the consumer were either missing from the advert or unlikely to be seen. The watchdog also said the advert didn’t make clear whether consumers were dealing with a credit broker or a lender and it didn’t specify the legal name of the firm as it appears on the Financial Services Register so that consumers could easily check that Rix Motors was authorised.
Rix has now withdrawn the adverts and the FCA has directed Rix not to breach these rules again.
Under the FCA’s rules, all financial promotions must be clear, fair and not misleading, including on social media.
Jonathan Davidson, executive director of supervision – retail and authorisations, said:
'When customers are buying a car on finance, it is really important that they are able to understand how much is going towards the finance and how much is being spent on the car.
“They always have the choice to get the finance separately, so knowing how much it costs allows them to make informed decisions about whether they are getting the best deal.
“'We will not hesitate to take action where we see adverts that don’t allow customers this clarity.”
The FCA previously raised concerns with Rix Motors about its online adverts in 2017 and 2018, which Rix addressed.