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AM Awards 2016 - Best Dealership - Peter Vardy BMW and Mini Edinburgh

Peter Vardy, chief executive of Peter Vardy (left), accepts the award for Best  Dealership from Lee Higgins, managing director, Rhino Events

The financials and key performance indicators (KPIs) for Peter Vardy BMW and Mini Edinburgh show it is a strong performer that is still growing solidly in all aspects.

Since 2014, it has grown new car revenues by about 14%, service revenues by 12% and used car revenues by 20%. Profit before tax has almost doubled and the dealership certainly shows it can make money from the metal, as earnings from new and used car sales outweigh aftersales profits.

Over the same period, Peter Vardy BMW and Mini Edinburgh has focused on achieving upper quartile performance in every department. As a result, it has outdone many of its peers, becoming a top performer in customer service, corporate sales, used car sales and parts, and driving local market penetration well past BMW and Mini’s national market shares.

Short departmental meetings set a target each morning, against which performance is measured and communicated to all team members at the end of the day.

Staff members are brought together regularly to hear about overall performance and to reward top performers.

The judging panel said the dealership was: “A stand-out performer, with solid improvements and a great culture of ‘healthy discontent’ that drives them to constantly seek to do more.”




Mercedes-Benz & Smart Birmingham Central

Norton Way Mazda

Romford Mazda

Vic Young


Previous winners

2015 Crewe Seat (Swansway Garages) 

2014 Barnetts Volkswagen  

2013 Peter Vardy Vauxhall Motherwell


Sponsored by

Rhino Events

AM Awards 2016 pictures

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