AM Online

Arnold Clark wins top marketing award at the Drum Awards

The Drum Awards 2016

Arnold Clark’s head of marketing paid tribute to the “quality and creativity” of her team after bringing home the Drum Marketing Awards’ In-house Marketing Team of the Year accolade.  

The team took home the prestigious award from the prestigious event at held at the Park Plaza Westminster Bridge Hotel, London, earlier this month.

Vivienne MacLaren, head of marketing at Arnold Clark, said: “We’re absolutely delighted to get the award.  “It’s a real testament to the quality and creativity of the work being produced by our 104-strong marketing team.  

“Restructuring and moving towards an agile framework has increased collaboration further and every day we can see the benefits that this has on the work that we are producing across all channels.”  

The Arnold Clark marketing team’s win comes after the group received three AM Awards for ‘Best Dealer Website’, ‘Best Retail Group (more than 10 sites)’ and ‘Retailer of the Year 2016’ in February.  

For the Drum Marketing Awards, the Group was pitted against several large companies including Pret A Manger, Papworth Trust and Keystone Law.  

The nomination recognised the efforts made to restructure the marketing team, and how this has impacted on business results.  

Spelling out why Arnold Clark emerged as a winner at this year’s Drum Awards, the judges said: “What we liked about the winning team was the refreshing way that they re-designed their team structure, learning from the start-up world to create a lean and efficient approach to marketing delivery, knowledge and skills sharing.”

Click here for digital marketing best practice and procurement insight

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment


No comments have been made yet.