For each site the company visits it will donate £10 to Ben, potentially donating £3650 for the charity.
Rachael Prasher, managing director of What Car?, said: “We’ve had a very busy year since the re-launch of our website, building awareness that we both review and recommend cars, and help our readers buy them through our network of signed-up franchised dealers.
“We’ve enjoyed exponential growth for our New Car Buying platform and our position in the market as the most trusted consumer brand has grown as a consequence, as more and more visitors to the site discover they can review cars at whatcar.com and then buy them from trusted dealers at great prices.
“We wanted to celebrate that success, and I can think of no better way of doing that than by supporting Ben through our UK tour.
“The work the charity does is incredible, and we expect to be able to raise significant funds for this worthy cause.”
A year ago What Car? significantly invested in its digital side of the business.
The website was relaunched and it upgraded its e-commerce platform, New Car Buying, which resulted in the company getting more than 1.7 million unique visitors every month.
Matt Wigginton, business development director at Ben, said: “We would like to thank the What Car? team for their generous support.
“Our work supporting automotive people is entirely funded by the industry, so fundraising initiatives like this are vital for us to continue.
“The life-changing support we provide to those going through life’s toughest challenges depends on our industry.
“We look forward to following the What Car? journey and hearing all about it! Thank you to everyone taking part and to those who are supporting it.”
What Car? will start its tour this month.